Writing and speaking about delivery, feedback loops, and how engineering teams work well
I'm a Staff Software Engineer focused on delivery, platform modernisation, and helping engineering teams work well. I write and speak occasionally - mostly about feedback loops and why "just try harder" isn't a strategy.
Beyond "Just Try Harder"
This talk explores three practical strategies to reduce bugs and improve software delivery, without blaming people or just trying harder. Presented at LDX3 2025 and Agile on the Beach 2025.
About This Talk
Beyond Just Try Harder was delivered at LDX3 2025 and Agile on the Beach 2025.
It explores how teams can tackle bugs more effectively by fixing the system, not blaming the people.
We’ve all been there: bugs escape, estimates slip, releases break - and someone says, just try harder next time.
But pressure and process rarely fix the root cause.
This talk outlines a more sustainable approach, built on what research and real-world teams actually show works.
Get Feedback in the Time It Takes to Make a Cup of Tea
Our test suite took 30+ minutes. Developers avoided it, bugs slipped through, and delivery slowed down.
We cut feedback time to under five minutes by prioritising key tests, optimising pipelines, and parallelising
execution, boosting flow, reducing context switching, and reclaiming dev hours.
Smaller, Safer Changes
You Can’t Inspect a Fourth Leg onto a Three-Legged Table
Even with fast feedback, our legacy system made every change feel risky.
We used the strangler fig pattern to migrate safely, automate delivery, and reduce batch size.
The result? A shift from chaotic fortnightly releases to confident daily deployments.
Controlled Delivery
Find Bugs Before Your Customers Do
Shipping fast isn’t enough - you need to ship safely.
For a critical HealthTech platform, we used feature flags, real-time monitoring, and parallel legacy operation to
catch bugs before users did.
This gave us trust, safety, and true continuous delivery.
The takeaway
Go beyond Just Try Harder
You don’t need heroic effort. You need a system that supports fast feedback, safe changes, and controlled delivery.
Featured Resources
Explore the research, techniques, and practices behind the talk.
Fast Feedback
Reduce overhead, tighten loops, and catch issues early
All illustrations in this talk were generated using ChatGPT + DALL·E, based on a custom system prompt and detailed
slide-by-slide prompts.
The illustrations use cartoon-style green bugs as metaphors for complexity, fragility, and poor system design - with
a consistent visual style to reinforce the talk’s themes in a playful but professional way.
These articles explore the ideas and real-world experiences that shaped the talk, from reducing bugs with
observability and automation to lessons learned from leading change in a growing HealthTech team.